What seemed like a great way to grab the attention of social media users on Facebook to "Like" the Oreo brand, seemed to become overshadow's by Lil Wayne's attempt to beat them. Whether it was done as a prank to compete against Oreo's or not, this marketing campaign simply flopped for Oreo.
And I think they didn't win...
How can you say they didnt win when your blogging about them?
ReplyDeleteIm sure this little battle has created some waves on the SM scene.... but i do think this example proves that celebrities can be some of the most influential opinion leaders in the online world...
That would be pretty disappointing to the marketing team... On the other hand, this is a pretty good indicator of how much power celebrities have in social media. It would be interesting to compare the actual increase in 'likes' for both.
ReplyDeleteI wouldn't say disappointing or lost. The attempt at least created some buzz, and the fact that it was so quickly overshadowed, made everyone talk about it. sure they didn't get the record, but they certainly got talked about, and not a bad effort getting almost 57k likes in 24 hours, that would be quite difficult for anyone to achieve. It also depends on what the likes mean. For oreo, the ratio of likes turning into sales perhaps, could mean a lot more to the brand than the ratio of the almost 200k of likes for lil wayne because although many more consumers may have decided to acquire a lil wayne song, how many actually acquired it through buying it vs. illegally downloading it.
ReplyDelete@Ross I'm with you, I wouldn't have gone out of my way to like Lil Wayne (who?) or Oreo, but the fact there was some competition probably drew more attention to Oreo whether they were liking them or not!
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