Now that Two and A Half Men has moved onwards with Ashton Kutcher as their new leading man, they have also incorporated a new social media marketing strategy to entice the audience to engage in conversation with the producers (or their representatives) of the show.
If you have been following the latest episodes featuring Ashton, take note that on the bottom left hand corner of your screen, a Twitter code will occasionally appear that will lead you to the Two and A Half Men Twitter account. Although Ashton is no longer the most followed person on Twitter, he does have a large following of up to 7.7 million followers, putting him at a respectable 10th place. The power of Ashton may potentially mean that producers of the show will be able to advertise the following episodes and encourage audiences to discuss and predict what may happen in future scenes. In addition, the 7.7 million followers of Ashton could tune in to watch the show, which could lead to further conversation on Two and A Half Men Twitter page.
What do you think of the Two and A Half Men Twitter account? So far it has 31,264 followers and 252 tweets, but from first glance it does seem more of a one way conversation. How do you propose they try to utilise Twitter in a more effective manner?
I'm not sure about anything TV and twitter yet. I watch a heap of news relation shows such as PM live and the contrarians both on sky news where they encourage people to tweet to the show to fuel discussion. It very rarely happens that they pick up a tweet and discuss it.
ReplyDeletein the 2.5 men example, what will they actually gain by encouraging people to tweet to producers? In my view it is more effective to create some buzz around an upcoming episode and let consumers talk amongst themselves, spreading the word of the new episode, saying how excited they are to see it etc. If the producers step in and promise something, what then happens if the show doesn't meet expectations?
again, the whole TV and SM thing is something
I tend to think I don't know much about yet, so I could have an old school view.
Ross