Oreo versus Lil' Wayne

When Oreo's decided they wanted to break the Guinness World record for the most Likes in a 24 hour period, Rapper Lil Wayne decided to beat them to it!!

What seemed like a great way to grab the attention of social media users on Facebook to "Like" the Oreo brand, seemed to become overshadow's by Lil Wayne's attempt to beat them. Whether it was done as a prank to compete against Oreo's or not, this marketing campaign simply flopped for  Oreo.

And I think they didn't win...

Reveal you're pregnant, on FaceBook

FaceBook has found a (temporary) solution to what they think can solve the problem of adults creating accounts for their babies. As we know, the age requirement for setting up a FaceBook account is 13 years old. They have annouced that you can now tell your friends that you are expecting a child, and when the due date of that child is.

But will this really solve the problem? What about the children themselves who are under 13 years of age who are creating Facebook accounts?

The Unhappy Customer

When an unhappy customer meets an unapologetic retailer, things can go badddddd... and with the help of social media, it goes from bad to worse. Recently, I watched an A Current Affair footage of a dissatisfied customer who went to shop at the retailer GASP. She filed a complaint with the customer care service about her unpleasant encounter with the floor manager, and after several heated exchanges, the customers thought she should voice her concerns on a larger platform where it is likely that the message will go viral. According to the unhappy customer, she quotes "the internet is a very powerful tool and one in which a customer like myself would be silly not to utilise".

But how far should someone go to say bad things about a retailer, or any company for that matter? Are social media sites such as FaceBook, Twitter, etc., the appropriate platform to discuss your dissatisfaction? Are there no rules when using the internet? Or are there 'unwritten' rules of how people should behave or speak within the social media sphere? 

You may follow the short ACA footage here, http://aca.ninemsn.com.au/article/8353708/retail-rudeness-leads-to-viral-email.

The Power of Ashton

Now that Two and A Half Men has moved onwards with Ashton Kutcher as their new leading man, they have also incorporated a new social media marketing strategy to entice the audience to engage in conversation with the producers (or their representatives) of the show.

If you have been following the latest episodes featuring Ashton, take note that on the bottom left hand corner of your screen, a Twitter code will occasionally appear that will lead you to the  Two and A Half Men Twitter account. Although Ashton is no longer the most followed person on Twitter, he does have a large following of up to 7.7 million followers, putting him at a respectable 10th place. The power of Ashton may potentially mean that producers of the show will be able to advertise the following episodes and encourage audiences to discuss and predict what may happen in future scenes. In addition, the 7.7 million followers of Ashton could tune in to watch the show, which could lead to further conversation on Two and A Half Men Twitter page.

What do you think of the Two and A Half Men Twitter account? So far it has 31,264 followers and 252 tweets, but from first glance it does seem more of a one way conversation. How do you propose they try to utilise Twitter in a more effective manner?