NY love story... and other things.

In my Social Media Marketing class, we were discussing how corporations were taking advantage of youtube stories or simply youtube itself, to deliver messages across to a larger audience. Take for example the case of a group of guys jumping into their jeans, which Levi took as a great opportunity to promote their product. I don't know whether the egg came before the chicken, or the chicken came before the egg.. either way it worked for them.

So then I recalled the story of a young man who rode the NY subway from Manhattan to Brooklyn and caught the eye of a beautiful Australian intern working at the magazine firm, Blackbook. Along his journey he loses sight of her, which leads him to set up a website called "New York Girl of My Dreams" to find her. He draws a picture of her, adds his mobile number, email address, in hopes of finding her.

Lucky for this lad, a friend of the girl recognises the drawing and contacts this young Romeo. The pair finally catch up together and Romeo posts an update on his website indicating that he has found his Juliet.

What happens from there onwards? Well, unfortunately the two split up in 2008, but Blackbook magazine decided to run along with the story and introduced a campaign called "Win a date with the next Blackbook Dream Girl". That unfortunate young lady was Carly, the marketing intern.

So was it a success? God knows. But at least there was a happy part to the entire story. The prince did find his princess, and well... Carly may have found a nice date.