With today's advancement in technology, you could just about create anything. For example, a virtual aquarium against a concrete wall or a field of dandelions moving to the motion of the wind. All of this can by done via interactive wall and floor technology. A sophisticated recognition software that engages the audiences interaction and converts it into high resolution events on a wall or floor display, it gives consumers a new way to experience entertainment or advertising content in a more memorable way.
The Carnival Aquarium embedded an interactive aquarium, in which audiences could create their own school of fish by sending an instant message via their mobile devices to an external number. Not only were they able to advertise the aquarium as a 'fun' place to go to, but they made money for every SMS people sent.
Other big brands such as Apple, has also used interactive walls for advertising purposes. When they came out with the promotional material for their iPods, which features dancing silhouettes against a colourful background, the Apple store in Berlin displayed an interactive wall that moved when people walked pass the display.
Its amusing to see how this lady reacts when she sees the display moves. Do you think you would respond similarly? I guess we all can't help but be a little curious. ;)
She had a grand old time that lady! A good way to get people look at an ad for your brand, and then re-look, not just flick the channel!
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