In today's Social Media Marketing class we spoke about individuals who are considered 'Creators'. Those who are socially active and passionately write blogs, create videos, and have a large public following. One person that came to mind was Matt Harding.
You may recall Matt from a Visa card advertisement, in which he travels the world and dances in front of iconic landscapes. His videos later evolved to include other people joining in and dancing with him. He speaks at a conference at Gnomedex in Seattle on August 22, 2008, to discuss how to got people involved in his video. Its a short video that explains the use of email and google map to communicate and gather people.
Dancing in front of a video camera is such a simple concept, but the message that it portrays really breaks all language barriers. I think what he has done is truly amazing and he's definitely what I consider a great 'creator'.
Note: He also has a website called Where the Hell is Matt?, where you can follow his adventures around the world.
Great post Katie. I'd never heard of Matt, but it's a great story. Did you get to do the dance?
ReplyDeleteGreat post Katie! I saw this one TV before and always remembered the Dance! :D and to answer Hubba's question on top, I...think I did the dance before but @ Home! :D Interesting to understand how he got the video's together...
ReplyDeleteBrilliant! interesting how people really willingly to engage without any incentives! remembering this, i also have a great video talking bout a leadership in flashmob. Check it out!
ReplyDeletehttp://www.ted.com/talks/lang/eng/derek_sivers_how_to_start_a_movement.html
Good post Kate! I had seen some of his videos before and they are very interesting! it's amazing to know how you can connect people in a very simple way! I think he's a very good example of a creator!
ReplyDeleteNice post Katie! It almost like Telstra dancing ads. Simple but effective to gain people attention! Hilarious!
ReplyDeleteGreat post!
ReplyDeleteI would say these vids actually offer people something. They are funny so people enjoy watching it, and then the success for the company follows. To me it comes down to the simple idea of offering something valuable.
Ross
I have heard of Matt! I think its amazing that something people find funny and amusing can send out one message - irregardless of language or cultural barriers. So amazing!
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