Yes, I admit I am a big follower of Hollywood news and gossip, but don't get me wrong... it can be useful! Despite my love for 'hollywood knowledge', I haven't quite gotten used to the concept of Twitter. The highly used social media platform has allowed the typical person to keep up-to-date with their most-loved hollywood celebrity. For this reason, MTV found an interactive and entertaining way for audiences to know what exactly is going on with their favourite star.
MTV recently held their MTV Video Music Award (VMA) at the Nokia Theatre in Los Angeles, California. What interests me was how they incorporated Twitter to keep audiences in touch with real time activity of the VMA and what their celebrities were up to. Stamen, a design firm in the US, used Twitter to identify which celebrity was creating the biggest buzz in the Twitter-sphere, allowed audiences to retweet their favourite VMA picture, and view which star was tweeting from their VMA seats.
Beyonce topped the chart after she was announced at the MTV VMA pre-show that she was pregnant with baby number one!! You can bet it caused a media frenzy.
Even newly wed Kim Kardashian was spotted tweeting more often than her fellow celeb friends at the VMAs.
The green circles identifies which seats were currently tweeting, and who are responsible for those tweets!
Excellent way to spread the celeb news? It certainly didn't take long before the whole world knew Beyonce is preggers. ;)
Catch the tweets of the MTV VMA 2011 on their Twitter Tracker.
Wow, how cool. From a brand perspective this info could be extremely useful. I know it is used to some extent by marketers already, but imagine this map that you have up there with the green circles as a map of the world and you are Red Bull for example. Would be awesome to be able to zoom in and see what your different markets are saying about you at what times of the day etc. Could be a great segmentation tool.
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